18-24.gr is an online travel website, whose target audience are young people and students, aged from 18 to 24.
The website offers a variety of different group trips and organized excursions, all at very good prices, ideal for young people that want to travel but are on a budget.
Email has proven to be one of the most converting and cost-efficient channels for 18-24, so they were eager to grow their email list and uncover all the potential leads in their abandoning websites visitors.
In order to create a highly successful Exit Bee campaign, we took the audience’s distinct characteristics into account, incorporating their need for cheap and exciting trips into our copywriting, as well as choice if graphics & colors to create something young and fresh.
The results justified us, as the email campaigns have been converting consistently around a 3% rate, helping 18-24.gr deliver awesome trips to a larger audience.